Know Where You’re Going
and Whether You’re Getting There

Having goals isn’t enough. Every Last Cent helps you define the right metrics, track performance consistently, and make strategic adjustments so your business grows with purpose — not by accident.

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Goal Setting & Performance Tracking

Most business owners have goals — but without a clear way to define, measure, and track them, those goals stay vague. Without structured performance tracking, it’s hard to know if you’re making real progress, which decisions are working, and where to adjust. The result is growth that feels inconsistent or stagnant, even when the effort is there.

At Every Last Cent, we translate your financial data into measurable goals and track performance against them over time. We connect financial data to business goals, goals to performance tracking, and tracking to strategic adjustments — so your business is always moving forward with purpose and accountability.

INSIDE THIS SERVICE 

Goal setting and performance tracking turn your financial data into a clear picture of where your business is headed — and how it’s getting there.

This service includes:

  • Identification of key financial and operational metrics
  • Goal setting aligned with business objectives
  • KPI tracking and reporting
  • Ongoing performance review
  • Adjustments based on results and trends
SEE HOW WE WORK

other services we offer

FINANCIAL reporting
& Reviews

accurate BOOKKEEPING
& financial maintenance

TAX PROJECTIONS
& strategic planning

FORECASTING &
growth planning

GOAL SETTING &
performance TRACKING

ACCOUNTS PAYABLE &
payment MANAGEMENT

PAYROLL systems
SETUP & support

The Impact of Structured Performance Tracking

When your goals are clearly defined and tied to real data, everything changes. You’ll have visibility into what’s actually working, accountability built into your decision-making, and alignment between your financial numbers and your broader strategy. Growth stops feeling like guesswork and starts feeling intentional.

Goal setting and performance tracking are most effective when built on accurate financial reporting and supported by ongoing Virtual CFO services. This is how strategy becomes measurable, actionable, and aligned with what your business is actually capable of.

We’ve Got Your Back

WHAT OUR CLIENTS SAY

ROBERT NUNNALEY

“We were in search of a good CFO for our company and were told about Miranda and Kaden. When we interviewed them we immediately liked them. They have been a great fit for our company. We hired Miranda as a fractional CFO and she has helped us and taught us how to be more profitable. Our books were outsourced to a consulting firm and while they did a good job, I felt very disconnected from my business. Every Last Cent has helped us get a better hold on our finances, and our company is on a good path for growing.”

ROBERT NUNNALEY • OWNER • PINES FUNERALS

GINKY TORRES

“I came to find Miranda and Kaden after my last bookkeeping service wasn’t providing the services I needed. Their hard work, professionalism, and availability have changed my business! With their help my books are in full compliance and I have a clear picture of my business’s financial situation and goals. Their attention to detail and genuine care for my success is why I fully recommend them.”

GINKY TORRES • OWNER • LAW OFFICES OF GINKY L. TORRES

RONALD BANDY

“These folks are the real deal. ZERO hassles and they have 100% compassion, patience, kindness and outlook for their customers. Two enthusiastic thumbs up!!!”

RONALD BANDY • OWNER • CUSTOM FLEET SOLUTIONS

KEN SMALL

“I am very impressed with Miranda and Kaden. They did an excellent job of sifting through and correcting my QuickBooks entries. They gave me basic instructions on how to correctly enter my transactions and gave suggestions on reports to run and how to use them for reconciliation. They were able to explain things to me in terms that I easily understood and are both very personable. I highly recommend them for your QuickBooks and financial services needs.”

KEN SMALL • OWNER • SMALL HAULS TRUCKING

KATIE FLOYD

“Bringing Miranda and Kaden in to manage the bookkeeping for my business this year has easily been the best decision I could’ve made. What used to feel like such a weight on my shoulders is such an easy, stress-free and confidence building experience thanks to all of their helpful advice and expertise! I’m able to ask them for financial advice prior to making big business decisions, which is huge for a small business owner navigating a growing business.”

KATIE FLOYD • OWNER • KATIE BROOKS EVENT CO.

BRAD FARNIN

“I’ve been working with Every Last Cent, Miranda & Kaden specifically, for the last year. I’m very happy with their bookkeeping services, and would highly recommend their services, to any small business owner like myself. They are extremely nice people on a personal level as well. 5 Stars”

BRAD FARNIN • OWNER • CAROLINA CREEK TUB & SHOWER

CHRIS COOPER

“Miranda and Kaden at Every Last Cent have been exceptional! Their communication is top-notch, always keeping me informed and answering all my questions promptly. Their professionalism is unmatched. I highly recommend their services.”

CHRIS COOPER • OFFICE MANAGER • ASPIRE HEALTH

JENKINS FUNERAL HOME

“It’s hard to imagine where we’d be without the services of Every Last Cent, LLC. From our chart of Accounts to weekly updates, Miranda is at the top of the game. She has gone beyond what we expected and I’m looking forward to the future with her company guiding our financials and acquisitions “every last step of the way.”

CARL JENKINS • OWNER • JENKINS FUNERAL HOME

DAN SCHWARTZ

“Miranda and Kaden have been great PARTNERS in our new business. They are extremely patient and have gone above and beyond so we can focus on running our business, not worrying about bookkeeping and accounting. Highly recommend! They’re exceptional.“

DAN SCHWARTZ • OWNER • CODENINJAS

ANNA HOWE

“Every Last Cent has totally transformed my mindset around the finances for my business. Even though we started in June, they went back and got my books in order from the beginning of the year so we’d have a clean slate and historical perspective. They helped me implement a system that ensures my business is making enough money to handle all my expenses, is prepped for sales/use as well as estimated tax payments, and most importantly, is making money to support the life I live outside of work. Miranda and Kaden are an absolute joy to work with. To anyone ready to get a handle on their books, I highly and resoundingly recommend Every Last Cent!!“

ANNA HOWE • OWNER • ANNA HOWE DESIGN

Frequently Asked Questions

What kind of metrics do you track?

We focus on financial and operational metrics that directly impact profitability, cash flow, and growth — the numbers that actually tell you how your business is performing, not just how busy it is.

How often do we review performance?

Typically during your regular financial review meetings, whether that’s monthly or quarterly. Reviews are built into your existing cadence so nothing requires extra scheduling.

When do businesses typically need this?

If you have goals but no clear way to measure progress, if growth feels inconsistent or unstructured, or if you want more accountability in how decisions get made — this is where that structure comes from.

Smarter, more confident
financial decisions start here.

Reliable financial reporting and strategic insight help business owners make confident decisions. We’re here to provide the clarity and support your business needs to grow.

book a free discovery call